Why Kentucky Fried Chicken became KFC — and why the myths still won’t die
In 1991, Kentucky Fried Chicken rebranded to KFC to modernize its image and reduce focus on fried food, debunking long-standing rumors.
Beat
In 1991, Kentucky Fried Chicken rebranded to KFC to modernize its image and reduce focus on fried food, debunking long-standing rumors.
Choose which optional cookies this site may use. Page views are also counted anonymously, without cookies or identifiers, for every reader.